Decathlon
A Decathlon survey with Consumoteca polled 2,017 people and analyzed over 10 million social media posts, finding that 93% of Brazilians want to exercise but only 44% maintain routines. Lack of motivation tops the barriers at 45%, followed by lack of time (39%) and financial issues (31%). Women report higher issues like harassment.
Imeripotiwa na AI
Jorge Nieto, known as Coki, has signed on as a new ambassador for Decathlon's KUIKMA brand. The Spanish padel player, currently ranked seventh in the world, will represent the brand for the next three years. Decathlon, a leading global sports retailer, announced the partnership to highlight its commitment to padel enthusiasts.