F1 Academy
Visa extends sponsorship with Red Bull F1 teams through 2030
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Visa has renewed and expanded its sponsorship deal with Oracle Red Bull Racing and Visa Cash App Racing Bulls, extending through 2030. The agreement builds on the 2024 partnership and includes support for F1 Academy and fan engagement events. This move deepens Visa's integration into the Formula 1 ecosystem.
Susie Wolff has described the early difficulties in building commercial backing for the F1 Academy all-female racing series. She explained how she convinced all ten Formula 1 teams to provide support ahead of the 2024 season. The managing director recounted empty grandstands and sponsorship shortfalls that nearly ended the project.
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Doriane Pin, the 2025 F1 Academy champion, completed a test with Mercedes in April 2026 and now views a seat in Formula 1 as a concrete goal rather than a distant dream.
Doriane Pin, the 22-year-old French driver, has secured the 2025 F1 Academy championship and will advance to a development driver position with Mercedes for 2026. Her victory came after a close battle with Ferrari's Maya Weug, sealed by 15 points in the final race in Las Vegas. Pin's new role involves simulator work, factory support, and mentoring Mercedes' upcoming F1 Academy driver.