Fanomenon

K-pop's big four agencies plan global Fanomenon festival

South Korea's leading K-pop agencies HYBE, SM Entertainment, YG Entertainment and JYP Entertainment are in early talks to launch a joint global music festival called Fanomenon. The event aims to rival Coachella and debut by the end of 2027. The concept originates from JYP founder Park Jin-young, who leads government efforts to promote Korean culture worldwide.

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