IP Controversy

Ektaa Kapoor criticizes Zee TV for reusing Pavitra Rishta title

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Producer Ektaa R Kapoor has publicly slammed Zee TV for launching a new show titled Pavitra Rishta, accusing the channel of misusing an established intellectual property from her 2009 hit series. The original show, starring Ankita Lokhande and the late Sushant Singh Rajput, remains a beloved classic in Indian television. The controversy highlights ongoing debates about originality and ethics in the industry.