IP protection

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ByteDance bolsters Seedance 2.0 with watermarking, IP safeguards ahead of global rollout

TikTok parent ByteDance has announced guardrails for Seedance 2.0, including C2PA watermarking and IP monitoring, as it prepares for a global rollout amid Hollywood scrutiny. The measures follow allegations of IP theft after Seedance-generated videos featuring Hollywood actors and characters went viral in February.

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