LEGO Collaboration

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Legend of Zelda franchise debuts new slogan ahead of 2027 movie

Nintendo's Legend of Zelda series has introduced a new slogan, "Build the legend," as part of a collaboration with LEGO. The phrase accompanies the first LEGO sets based on the franchise, including an "Ocarina of Time Final Battle" set. This marketing effort builds anticipation for the upcoming film set to release in 2027.

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