Michelob ULTRA

Fuatilia

Michelob ULTRA to Open Pitchside Club at Santa Monica Pier

Michelob ULTRA will transform the Santa Monica Pier into a soccer-themed pop-up experience tied to the FIFA World Cup 2026. The Pitchside Club runs from June 12 to June 25 and combines fan activities with style elements. It is open to the public as a 21+ event.

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