Recovery Therapy

Fuatilia

Fitura Brands launches $20 million franchising platform

Fitura Brands Inc., a Utah-based wellness holding company, announced its launch on March 11, 2026, following an initial financing round at a $20 million pre-money valuation. The company focuses on franchising in three fast-growing fitness sectors: racquet sports, athletic Pilates, and recovery therapy. Led by CEO James Hurlock, it aims to create a multi-concept ecosystem for performance-driven wellness.

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