Strauss Zelnick

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Take-Two CEO says AI cannot create GTA 6-scale hits

Take-Two Interactive CEO Strauss Zelnick has reiterated that AI cannot produce massive hits like Grand Theft Auto 6, calling the notion laughable. In a recent interview, he emphasized the need for human creativity despite AI's potential to assist in asset creation. Zelnick expressed surprise at market reactions to AI tools like Google's Genie.

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