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Illustration of AB InBev replacing Heineken as UEFA Champions League beer sponsor, showing stadium billboards and executive handshake.
Image generated by AI

Ab inbev set to replace heineken as champions league beer sponsor

Reported by AI Image generated by AI

AB InBev is poised to become the new official beer sponsor of the UEFA Champions League, replacing Heineken after a long-standing partnership. Exclusive talks for a six-year deal starting in 2027 have been confirmed by UC3, the joint venture between UEFA and Europe's leading clubs.

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