Aldi has introduced a budget-friendly alternative to Ring's battery video doorbell, priced at £16.99 and free of any subscription fees. The product aims to provide accessible smart home security options. It was announced on October 23, 2025.
The new device from Aldi positions itself as a direct competitor to Amazon-owned Ring's popular battery-powered video doorbell. At just £16.99, it offers an entry-level option for consumers looking to enhance home security without ongoing costs. Unlike Ring, which requires a subscription for features like video storage and sharing, Aldi's offering operates completely subscription-free, making it appealing for budget-conscious users.
TechRadar describes the launch as 'a gateway into smart home security,' highlighting its potential to democratize access to such technology. The product integrates basic video doorbell functionalities, though specific technical details like resolution, battery life, or smart home compatibility were not detailed in the announcement.
This move by Aldi, known for its low-cost groceries and occasional tech deals, reflects a growing trend in retail where supermarkets expand into consumer electronics to attract shoppers. The launch comes amid rising demand for affordable home security solutions, especially as smart home adoption increases. No further rollout details or availability dates beyond the initial announcement were provided.