Arady Misr for Planning and Development, a PropTech company specializing in land intelligence and digital real estate solutions, has launched AradyMisr.com, Egypt's first fully integrated digital platform dedicated to trading land assets. The launch marks a significant step toward modernizing one of Egypt's key economic sectors, bringing greater transparency and data intelligence to a fragmented market.
Arady Misr for Planning and Development launched AradyMisr.com on January 11, 2026, marking Egypt's first fully integrated digital platform exclusively for trading land assets. The initiative aims to modernize a market valued at hundreds of billions of Egyptian pounds annually, which spans residential, commercial, industrial, and agricultural land, by introducing transparency, data intelligence, and digital infrastructure to a sector long plagued by fragmentation.
Hamed El-Tahhan, the company's founder and chairperson, stated that land is one of the most valuable yet least transparent asset classes in emerging markets. "Our vision for AradyMisr.com is to transform land into a transparent, data-driven investment that is easy to analyse, compare and trade, enabling smarter, faster and more secure decisions for investors, developers and landowners," El-Tahhan said.
The platform employs artificial intelligence, interactive mapping, and geospatial analytics to digitize land listings and facilitate transparent buying, selling, and leasing across Egypt. It offers verified land data, satellite imagery, smart contract capabilities, and advanced analytics evaluating plots based on location, infrastructure, accessibility, surrounding services, and optimal land-use potential. This shifts decisions from intuition to objective, investment-grade analysis.
A key feature is the Developers Room, a dedicated digital space for institutional investors and real estate developers. It aggregates nationwide land opportunities, including privately owned plots, government-affiliated land, and assets from major corporations. "This feature functions as a centralised land marketplace—effectively a clearinghouse for land opportunities in Egypt," El-Tahhan added. "It enables investors to assess opportunities of all sizes, from small plots to large-scale developments, within a single, unified digital ecosystem."
With a substantial portion of transactions—especially in agricultural land—occurring outside formal channels, the platform addresses the need for centralized digitization to boost transparency, governance, and market efficiency. AradyMisr.com positions itself as Egypt's primary digital reference for land trading, with potential to scale across the Middle East and other emerging markets.