BBVA Bank Colombia introduced its new Blue Diamond credit card, targeted at high-net-worth clients in the Global Wealth segment. This product marks the bank's first metallic credit card launch in the country, offering benefits such as unlimited access to global VIP lounges.
BBVA Bank Colombia has announced the launch of the Blue Diamond credit card, a product tailored for clients with substantial assets in its Global Wealth segment. The bank states that this initiative marks a milestone in its strategy for this group, featuring a value proposition that includes unlimited access to worldwide VIP lounges and point-based payments via its mobile app.
Miguel Charria, vice president of Retail Banking at BBVA in Colombia, emphasized the product's significance: “The incalculable value of the blue diamond precisely reflects our proposal. With Blue Diamond, we offer benefits of solid, enduring value aligned with the real needs of our high-net-worth clients seeking financial products with differential services”.
The focus is on private banking, where BBVA aims to deliver services that not only manage wealth but also cater to a premium lifestyle. Adriana Cárdenas, general manager of Visa in Colombia, spoke on the partnership: “This card marks a milestone in our work with BBVA and elevates the premium experience in Colombia. From Visa, we are always seeking options to accompany consumers and, through our partners like BBVA, deliver memorable everyday experiences for people, and this is no exception”.
Charria added: “We want our private segment clients to feel that we understand their needs, tastes, and expectations, and in that sense, reaffirm that BBVA is a bank capable of offering truly tailored products and services”. This launch highlights BBVA's commitment to innovating in personalized financial services in the Colombian market.
