Bushnell Golf has introduced the Tour V7 Shift rangefinder, a device designed to deliver precise yardage readings and slope adjustments on the course.
The Tour V7 Shift features Visual Jolt technology that vibrates upon locking onto the flag. It provides immediate OLED display readings even in low light conditions.
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At the Genesis Invitational, Titleist Vokey Tour representatives addressed unique challenges posed by Riviera Country Club's Kikuyu grass and wet conditions, adjusting players' SM11 wedges for optimal performance. Reps like Aaron Dill and Shane Dyel emphasized adapting sole grinds to maintain ideal strike points amid the moisture. These tweaks highlight the versatility of the new SM11 line, as seen in fittings and on-course changes.
The PGA Tour has introduced Tourcast Range, a new interactive 3D feature allowing fans to track players' driving range sessions at The Players Championship. Debuting this week at TPC Sawgrass, the tool provides detailed shot data and visualizations. It forms part of the Tour's Fan Forward initiative to enhance fan access and insights.
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Scottie Scheffler introduced the TaylorMade Qi4D driver to his bag for the first time in a PGA Tour event at the Arnold Palmer Invitational, marking a shift after two years with the Qi10 model. In his opening round at Bay Hill, he posted a 2-under 70 while showing improved ball speed despite a slightly slower swing. The change highlights ongoing equipment tweaks among top players as the Florida Swing begins.
On day two of GOLF's Fully Fit 2026 series, content creators underwent club fittings at TaylorMade's Kingdom in Carlsbad, California. The session highlighted the new Qi4D drivers and fairway woods, along with Spider putters. Testers explored options to optimize their bags for 2026 gear.
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The PGA Tour will begin publicizing speed-of-play statistics for Korn Ferry Tour players next month. The data, including average stroke times by shot type, follows a decision by the PGA Tour Policy Board last November. The move aims to provide context to fans and support players labeled as slow.
Ludvig Aberg became the first golfer to benefit from the PGA Tour's updated driver replacement rule during the AT&T Pebble Beach Pro-Am. On the 18th hole, he cracked his driver's face after hitting out of bounds and quickly swapped it using a spare head from his bag. This 2026 change simplifies repairs that previously required retrieving equipment from the locker room.
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Bryson DeChambeau is fine-tuning his wedges at an event in South Africa as he prepares for the Masters. He stated that his driving, irons, and putting are solid, but wedges are the remaining area for improvement. The soft turf conditions there contrast with the firmer conditions expected at Augusta.