Detroit Pistons guard Cade Cunningham has re-signed with Nike on a six-year endorsement deal that includes his own signature shoe, set to debut in the second half of the 2026-27 season. The All-Star confirmed the agreement in an interview on Kevin Durant's podcast. Cunningham is enjoying a strong 2025-26 season, averaging 27.5 points per game.
Detroit Pistons star Cade Cunningham is set to join an elite group of NBA players with his own Nike signature shoe. According to ESPN's Shams Charania, Cunningham has agreed to a new six-year endorsement deal with Nike, with the shoe expected to launch during the 2026-27 season.
Cunningham discussed the deal on Kevin Durant's "Boardroom" podcast, where he expressed excitement about the opportunity. "I haven’t even grasped it yet," Cunningham said. "I can’t wait."
He becomes the sixth active NBA player with a Nike signature shoe line, alongside LeBron James, Ja Morant, Kevin Durant, Devin Booker, and Giannis Antetokounmpo.
Cunningham's on-court performance has been impressive, building on his breakout 2024-25 campaign. Last season, he averaged 26.1 points, 6.1 rebounds, and 9.1 assists per game, shooting 46.9% from the field and 35.6% from three-point range. He earned All-Star honors and a spot on the All-NBA Third Team.
In the current 2025-26 season, Cunningham is averaging 27.5 points, 5.4 rebounds, and 9.9 assists per game, with field goal percentage at 43.6% and three-point at 28.8%. His contributions have helped the Pistons achieve an 11-2 record, the best start in the Eastern Conference.