Jorge Nieto, known as Coki, has signed on as a new ambassador for Decathlon's KUIKMA brand. The Spanish padel player, currently ranked seventh in the world, will represent the brand for the next three years. Decathlon, a leading global sports retailer, announced the partnership to highlight its commitment to padel enthusiasts.
Decathlon, recognized as a global leader in multi-specialist sports retail, has brought on board Jorge Nieto, widely known by his nickname Coki, as its latest KUIKMA ambassador. This three-year agreement underscores the brand's growing focus on padel, a sport gaining popularity worldwide.
Nieto, a Spanish professional, holds the seventh position in the international padel rankings. His involvement is expected to promote KUIKMA's range of padel equipment and apparel to a broader audience of players and fans.
The announcement highlights Decathlon's strategy to partner with top athletes to enhance its visibility in niche sports like padel. KUIKMA, one of Decathlon's in-house brands, specializes in affordable, high-performance gear tailored for racket sports.
No further details on specific promotional activities or events were provided in the initial release, but the partnership aligns with Decathlon's broader mission to make sports accessible to everyone.
