FKA twigs has unveiled a new music video for 'Hard,' a track from her recently released album Eusexua Afterglow. The video features striking choreography in a sand-swept environment, directed by Jordan Hemingway. This follows her recent album drop and other video releases.
Video Details
The video for 'Hard' showcases FKA twigs leading a group of dancers through intense, sand-swept choreography. Directed by Jordan Hemingway, it also credits choreographer James Vu Anh Pham for the performance elements. The visual aligns with the song's intense vibe from the album Eusexua Afterglow.
Album Context
Eusexua Afterglow, described as a 'continuation' of her previous work Eusexua, was released last week as a standalone album. This marks another chapter in FKA twigs' evolving musical narrative, building on the rave-themed events like her New York Eusexua Rave, as covered in Madison Bloom’s column 'Hard Beats, Bondage, and Body Paint: What Went Down at FKA twigs’ New York Eusexua Rave.'
Recent Releases
Prior to 'Hard,' FKA twigs shared a Hemingway-directed video for 'Predictable Girl' alongside the album launch. She had previously released a video for 'Cheap Hotel.' These efforts highlight her active promotion of the project, which has been noted in Pitchfork's 'The Best Music of 2025 So Far.'
The video is available to watch now, offering fans a deeper immersion into the album's themes.