The fashion label Gu, a sibling to UNIQLO, continues to draw growing attention from American teens even as it maintains a low public profile.
Fast Retailing opened the first North American GU flagship store in New York City in 2024. The brand has since recorded a 20 percent rise in profits year over year through January, driven largely by its nearly 500 stores in Japan and increasing sales in the United States. Young customers in Soho have made the Broadway location a regular stop, carrying distinctive shopping bags through the neighborhood.