Prime Video has secured its UEFA Champions League rights in the United Kingdom through the 2030-31 season. The deal covers the Tuesday night package, including marquee matches and supporting content. This extension builds on strong viewership from the current campaign.
Prime Video, owned by Amazon, has extended its broadcasting rights for the UEFA Champions League in the UK, ensuring coverage from the 2027-28 season through to 2030-31. The agreement focuses on the Tuesday night slot, which includes first-pick rights for the week's top match, along with highlights, studio shows, and additional content via Prime Video Sport.
This renewal follows Prime Video's entry into Champions League broadcasting in 2021 and comes as its current contract nears its end in 2027. In the UK, TNT Sports holds the majority of matches, while the BBC provides free-to-air highlights. The platform reported reaching 13 million viewers during its debut season in the expanded format introduced in 2024-25.
Recent high-profile games underscored the appeal, with over 10 million viewers tuning in for Liverpool versus Real Madrid in the UK and Ireland, and PSG versus Bayern Munich in Germany. These figures set new benchmarks for the league phase.
Alex Green, MD of Prime Video Sport International, commented: “This is an important moment for our service and fantastic news for our Prime members in the UK, securing the biggest games in European football through to 2031. The combination of must-watch matches and the wide audience of Prime is delivering record viewership of the Champions League across Europe, and we will continue to raise the bar in our coverage. The new four-year deal gives us long-term certainty and allows us to innovate even more deeply for fans, such as the introduction of Prime Vision this season.”
The extension aligns with the ongoing league phase, which began in mid-September 2025 and runs until January 28, 2026, before knockout stages. Teams like Arsenal, Real Madrid, Bayern Munich, and Paris Saint-Germain—the defending champions—are shaping the early standings. The 2026 final is scheduled at the Puskas Arena in Budapest, Hungary.
Off the pitch, the 2025/26 edition features 48 crypto sponsorships across 24 of the 36 clubs, with Crypto.com as the league's outright sponsor in a three-year deal. Mastercard also supports the competition through crypto-friendly initiatives.