Rachel Scott begins tenure as Proenza Schouler creative director

Jamaica-born designer Rachel Scott, founder of Diotima, has started her role as creative director at Proenza Schouler, marking her as the first Black woman appointed to such a position at an established fashion house. About five months into the job, she manages both brands from her office in New York. Her background in Jamaican craft and recent industry awards shape her approach.

Rachel Scott sits in her eighth-floor office at Proenza Schouler’s headquarters on lower Broadway in New York, roughly five months after her appointment. The brand, founded in 2002 by Jack McCollough and Lazaro Hernandez, now looks to her to build on its legacy following the founders' move to Paris and Loewe. Scott, 42, founded Diotima in 2021 amid the pandemic and George Floyd’s murder, using her savings to highlight Jamaican hand-stitched crochet by local women artisans. “Diotima is belowground work,” she says, distinguishing it from more visible efforts while emphasizing craft and narrative over overt politics. Diotima remains a small, break-even operation with few employees, housed in a Canal Street building where Scott recently called the superintendent about heating issues. Born in Jamaica, Scott studied at Colgate University after missing financial aid for NYU, later pursuing fashion in Milan, London, and New York, including seven years at Rachel Comey as vice president of design. She became a US citizen in 2020 and married Chaday Emmanuel Scott in 2024. Her accolades include CFDA emerging designer of the year in 2023, runner-up in the CFDA/Vogue Fashion Fund that year, and womenswear designer of the year in 2024—the first for a Black woman. At Proenza Schouler, Scott draws from the archive, focusing on textiles and materials, aiming for clothes that balance cocooning softness with power. She manages a demanding schedule split between the brands, mindful of her Charcot-Marie-Tooth disease.

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Demna's emotional Gucci Primavera runway at Milan Fashion Week 2026, with Kate Moss modeling amid Roman statues and front-row celebrities Demi Moore and Paris Hilton.
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Demna unveils emotional Gucci fall 2026 collection in Milan

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Demna Gvasalia presented his first runway show for Gucci on February 27, 2026, at Milan Fashion Week, blending the brand's heritage with sensual, body-conscious designs inspired by Tom Ford's era and Sandro Botticelli's Primavera. The collection, titled Primavera, featured a diverse cast of models including Kate Moss and emerging digital influencers, set against a museum-like backdrop with Roman statue replicas. Front-row celebrities like Demi Moore and Paris Hilton witnessed looks emphasizing emotion over intellect, with some pieces available for immediate purchase.

Maria Grazia Chiuri unveiled her first collection as creative director of Fendi during Milan Fashion Week on February 25, 2026, emphasizing a shared wardrobe with the motto 'Less I, more us.' The co-ed show paid homage to the brand's heritage while introducing her signature codes like black lace and laser-cut leather. Industry insiders praised the muted, commercial approach as a fresh start for the Roman house.

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French fashion label A.P.C. has appointed stylist Ludivine Poiblanc as its new artistic director. The move follows the departure of co-founder Judith Touitou and comes amid efforts to stabilize the business after a 2023 ownership change.

Luxury brand Courrèges has named Drew Henry, a 38-year-old designer and alumnus of Phoebe Philo's Céline team, as its new artistic director. The appointment follows the departure of Nicolas di Felice and comes as Artémis, the Pinault family holding company, seeks to advance the house's global expansion. Henry will start in May 2026.

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Jack McCollough and Lazaro Hernandez, creative directors at Loewe, appeared on a recent Vogue podcast to discuss their first year in Paris and plans for the brand.

Nine emerging designers from around the world have been selected as finalists for the 2026 LVMH Prize. The shortlist includes talents from the United States, Europe, China, and Kenya for the first time. They will present their work to a jury in Paris on September 4.

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Milan Fashion Week for fall/winter 2026 concluded on March 1 with debuts from new creative directors at houses like Gucci, Fendi and Marni. Shows highlighted practical suiting, layered looks and innovative outerwear amid celebrity appearances. Trends emphasized minimalism blended with opulence in response to global uncertainties.

 

 

 

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