Twice reflects on success and longevity in K-pop

In the competitive world of global pop music, achieving both success and longevity is rare. The K-pop girl group Twice demonstrates resilience in navigating these challenges. Their story highlights the ease with which they maintain prominence in the industry.

SEOUL (AP) — Success in the global pop music industry is elusive, but longevity proves even rarer. The K-pop girl group Twice, however, makes resilience appear effortless amid these demands.

According to the Associated Press report, Twice has sustained their career through various milestones. Last year marked a significant point in their journey, though specific details on achievements remain noted in ongoing coverage.

The group's ability to endure in a fast-paced industry underscores their adaptability. As one of the leading acts in K-pop, Twice continues to captivate audiences worldwide, blending talent with perseverance. This narrative of sustained success offers insight into the dynamics of international music scenes.

Entertainment observers point to Twice's consistent output and fan engagement as key factors. While the full scope of their recent endeavors builds on prior years, their position remains strong. The Manila Bulletin coverage emphasizes these themes in the context of music and concerts.

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TWICE delivers electrifying 'Strategy' performance on The Tonight Show with Jimmy Fallon applauding.
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TWICE performs 'Strategy' on The Tonight Show

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K-pop group TWICE delivered a performance of their hit song 'Strategy' on The Tonight Show Starring Jimmy Fallon on February 23, 2026. The appearance marked their third visit to the program and celebrated the track's inclusion in the Netflix animated film KPop Demon Hunters. Host Jimmy Fallon praised the group as a 'Grammy-level artist,' according to fan accounts.

K-pop group Twice marked their 10th anniversary last year with the album 'TEN: The Story Goes On,' featuring solo tracks in diverse genres. In a recent interview, the members reflected on their longevity in the industry and their involvement in the animated film 'KPop Demon Hunters,' which has become Netflix's most-watched movie. The project, produced by Sony Pictures Animation, includes contributions from the group and is nominated for two Oscars.

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South Korean popular music, known as K-pop, continues to surge in the United States, highlighted by recent Grammy and Academy Awards nominations. Stephanie Choi, an assistant professor of ethnomusicology at the University of Colorado Boulder, explains the genre's appeal through its community-building aspects and direct fan interactions. This rise has influenced cultural interests, including increased Korean language learning among Americans.

A reviewer's debut at a K-pop concert—RIIZE's world tour finale at Seoul's KSPO Dome—transformed skepticism into admiration for the boy band's artistry and fans' infectious energy, as detailed in Korea JoongAng Daily.

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February 2026 saw a series of new releases from K-pop artists, including comebacks and debuts across various groups and soloists. The Honey POP rounded up notable entries, from virtual idols to established acts. Fans were treated to diverse genres and themes in the month's music.

Following its March 6 release, JYP Entertainment's global girl group GIRLSET has topped YouTube worldwide with their single 'Tweak.' The music video surpassed 5 million views quickly and is trending in the US and Canada.

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China's major streaming platform Tencent Music has named Yuqi of K-pop group i-dle as Woman of the Year in Music for 2026. The award recognizes her commercial influence and artistic output across the platform and the Chinese music market throughout 2025. It arrives as i-dle continues a record-breaking international tour.

 

 

 

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