Art of Time has introduced Circa, a new venture in experiential luxury retail focused on premium watches. The launch emphasizes fine watchmaking, craftsmanship, and global timepiece brands. It aims to provide private consultations and community-driven events in a phygital format.

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Art of Time has unveiled CIRCA, a new retail concept aimed at transforming how premium watches are discovered and purchased in India. The initiative creates an immersive environment for iconic global timepiece brands, emphasizing craftsmanship and personal stories. It targets both new buyers and collectors amid a maturing luxury market.

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