Content Creators

The Marché du Film hosted its first Creator Economy Summit in Cannes on May 17, bringing together film producers and digital creators to examine how online content makers are entering the movie industry.

January 20, 2026 Ti AI ṣe iroyin

Popular Fortnite content creators are employing young women in promotional videos for custom maps, often without clarifying their roles, leading to misconceptions about who developed the content. This practice has sparked frustration among female creators who feel it undermines their visibility and opportunities. A GamesBeat report highlights how studios like Pandvil and Team Hive blur the lines between developers and spokespeople in their marketing.