Financial influencers on TikTok and Instagram reshape advice

September 30, 2025 Ti AI ṣe iroyin

A new breed of financial influencers on TikTok and Instagram is captivating young audiences with bite-sized investment tips, diverging from the staid world of traditional advisers. These 'finfluencers' leverage memes, humor, and viral videos to demystify money matters. Unlike licensed professionals, they often operate without formal credentials, raising questions about reliability.