Rock League
NFL stars launch Rock League to boost curling's popularity
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In Nashville, Tennessee, NFL players George Kittle, T.J. Hockenson, and Jared Allen are leading efforts to modernize curling through the new Rock League. This professional league aims to attract a younger, diverse audience with a launch planned for April 2026. Backed by Olympic medalists, it promises a festive atmosphere to elevate the sport beyond its traditional niche.
Curling's first professional league, the Rock League, will launch its inaugural season in Toronto from April 6 to 12, following the Milano Cortina 2026 Olympics. CBC Sports has partnered to provide over 40 hours of live streaming coverage, including national TV broadcasts of playoffs and championships. The league features six elite mixed-gender global franchises with new formats and an entertainment-focused experience.