BTS has partnered with MU:DS, the merchandise brand of the National Museum Foundation of Korea, to release an exclusive collection tied to their fifth studio album, ARIRANG. The capsule features apparel, accessories, and collectibles that blend traditional Korean aesthetics with contemporary pop culture. Pre-orders begin March 12 via Weverse Shop, with pop-up events in Seoul starting March 20.
BTS unveiled their ARIRANG merchandise collection on March 12, 2026, in conjunction with the group's upcoming fifth studio album of the same name. The collaboration with MU:DS aims to integrate traditional Korean aesthetics into modern pop culture, supporting the global promotional campaign “What is your love song?”
The collection includes hoodies, caps, an updated official light stick, physical versions of the ARIRANG album, and unique collectibles. These items will be available worldwide through Weverse Shop, with pre-orders starting March 12 and general sales launching on March 20.
Exclusive pop-up store experiences will anchor the release, located at The Heritage in Shinsegae Department Store’s main branch in Seoul and directly at HYBE’s headquarters. The interactive Seoul pop-ups are scheduled to run from March 20 through April 12, offering fans hands-on access to the merchandise.
This initiative highlights BTS's effort to connect their music with Korean cultural heritage, as produced by the National Museum Foundation of Korea's brand. The full range seeks to enhance the promotional rollout of the ARIRANG era.
