The sequel’s strong opening weekend has driven a noticeable uptick in streams for songs featured on the soundtrack, particularly tracks by Lady Gaga and Madonna.
Following the film’s $77 million domestic and $233 million global debut, streaming platforms reported sharp increases in plays for the movie’s featured music. Lady Gaga and Madonna, whose songs appear on the soundtrack, saw the largest gains. The sequel’s commercial success—nearly tripling the original 2006 film’s opening and marking the year’s second-best global launch outside the Super Mario Galaxy Movie—has renewed interest in the 2000s-era pop catalog tied to the story. While reviews were mixed, audience enthusiasm (A– CinemaScore, 76 % female) and widespread nostalgia appear to have translated directly into on-demand listening. The boost underscores how theatrical hits can still move catalog music even in a fragmented streaming landscape.
