A kickoff event for the JAPAN SUI COLLECTION government project, aimed at promoting regional products overseas, was held at the Kyoto State Guest House on Friday and Saturday. Guests including Tokyo-based ambassadors and affluent individuals from abroad experienced the beauty of Japan through traditional crafts, performances, and cuisine.
The event marked the launch of JAPAN SUI COLLECTION, a government project to promote regional products overseas. Held at the Kyoto State Guest House, it invited many guests, including ambassadors based in Tokyo and affluent individuals from abroad, to experience the beauty of Japan.
About 60 meticulously selected traditional crafts from across Japan were displayed, including Wajima lacquerware, Kutani ware porcelain, and Hakata dolls.
A fashion show by designer JUNKO KOSHINO, themed on Japanese traditions, and a kyogen comic theater performance were presented, allowing guests to appreciate the depth of traditional culture. They also savored cuisine prepared with carefully selected ingredients such as Oma brand tuna and Yamagata wagyu beef.
"We want to uncover shining regional products from across Japan and spread them worldwide," Cabinet Secretariat Councillor Masaya Kitao said at Friday’s opening ceremony.
The event will also be held in Europe in February. This initiative seeks to highlight regional charms internationally, showcasing Japan's traditional heritage to a global audience.