Bookings in Swedish mountain areas like Sälen are down compared to last Easter, despite much better snow conditions this year. Visitors cite higher lift ticket prices and last year's wet weather as factors. Several resorts are offering big discounts to attract guests.
In Dalarna's mountains, including popular Sälen, bookings are lower than during Easter 2025. Last year featured wet weather, while snow this year is abundant and slopes are in prime condition.
Tourist Kjell Boman is enjoying the conditions: “It's fantastic now.” Yet the usual rush is absent, with no queues at the lifts.
At Stöten in Dalarna, many are booking later than usual. Destination manager Tomas Berg says: “We want them to come here now when there's good snow on the slopes.” Several companies are offering substantial discounts on accommodations during Easter week to fill spots.