Shoppers at the budget supermarket Lidl are praising its Bellarom Barista Instant Coffee for tasting better than Nescafe's premium Azera Americano. The product, packaged in a similar silver tin with an orange lid, costs under three pounds and has convinced some customers to switch from the more expensive brand. Discussions on Reddit highlight its popularity among UK coffee drinkers.
Coffee remains a staple for many in the UK, with home brewing offering a budget-friendly alternative to cafe visits. Lidl's Bellarom Barista Instant Coffee has gained attention for closely resembling Nescafe Azera Americano in appearance, featuring a silver tin topped with an orange lid. Nescafe Azera is composed of soluble coffee mixed with 5% finely ground roasted Arabica and Robusta beans, designed to deliver a barista-style Americano at home.
In Reddit threads seeking the best instant coffee in the UK, users frequently recommend Lidl's version. One commenter stated: "Absolutely love the Lidl own brand version of the Nescafe Azera, it's under 3 quid and it's delicious." Another noted the cost difference: "Nescafé Azera is so expensive unless you get lucky and it's on offer!!" A user shared their experience: "The Lidl knock off Azera is actually nicer than the thing they copied. I regularly get it, as I tried it 1 week and found it to be nice."
Further details emerged in discussions about variants. One shopper explained: "The Lidl one is just right. They do 2 different ones, there's the orange lid one which is the Azera knock off, but then there's another in a virtually identical tin, with a different coloured lid (blue or black) and it's a darker roast, I didn't really like that one. The orange lid is worth a go, though." Some also praised Lidl's Colombian roast with the red label, claiming: "Nothing comes close."
While Lidl dominated the conversation, other supermarkets received mentions. Waitrose and Tesco offerings were commended, alongside Marks and Spencer's own-brand products. Comments included: "My favourite at the moment is M&S own brand instant coffee. It's comparable in price to others and has a nice rounded flavour," and "M&S own brand, as usual, is consistently a good product. Not the best, but worth the price." These insights reflect ongoing debates among budget-conscious consumers seeking quality instant coffee.