Mexico's government has unveiled a strategy to leverage the 2026 World Cup for boosting trade, sports, tourism, and culture. The initiative includes a ticket resale platform developed with FIFA and a tourism app for fans. This effort aims to host most games while enhancing visitor experiences.
The Mexican government presented its Mexico 2026 Social World Cup project, designed to transform the tournament into a catalyst for economic and cultural growth. With most matches hosted in Mexico, the strategy emphasizes strengthening trade, sports, tourism, and culture through various initiatives.
Key components include cultural events such as soccer matches between robots, a comprehensive public transit plan to facilitate fan movement, and digital tools for better engagement. Among these, a new app allows fans to securely sell unused tickets, addressing potential resale issues.
Mexico's consumer protection agency is collaborating with FIFA on a “ticket relocation system.” This platform enables safe ticket transfers at appropriate prices, preventing scalping and ensuring accessibility for buyers. The system supports those with extra tickets to resell them without exploitation.
These preparations highlight Mexico's commitment to a seamless World Cup experience, integrating technology and infrastructure to support the influx of international visitors in 2026.