RESCENE's Woni tops July individual idol brand reputation rankings

The Korean Business Research Institute announced the July brand reputation rankings for individual idols on July 21. RESCENE's Woni claimed the number one spot following a massive surge in her index score.

The rankings drew from big data analysis covering consumer participation, media coverage, interaction, and community awareness indexes for 1,735 idols. Data spanned June 22 through July 22.

Woni achieved a brand reputation index of 5,434,024, marking a 384.56 percent increase from June. Her top keywords included "Pretty Girl," "Deokyeon’s daughter," and "Geoje Charmander," with 93.96 percent positive reactions.

BTS's Jimin placed second at 4,849,221. Wanna One's Park Ji Hoon ranked third with 4,412,495, followed by BTS's Jungkook in fourth at 4,399,287. IVE's Jang Won Young rounded out the top five at 4,073,693 after an 8.11 percent rise.

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