首尔将与LAFC建立旅游合作伙伴关系

首尔旅游组织计划与洛杉矶足球俱乐部建立正式合作伙伴关系,通过体育内容推广首尔旅游。双方将于4月中旬签署谅解备忘录。以孙兴慜和其他LAFC球员为主角的宣传视频将于5月中旬发布。

首尔旅游组织(STO,由首尔市政府运营)于周四宣布,其计划与美国职业足球大联盟洛杉矶足球俱乐部(LAFC,韩国足球偶像孙兴慜所属)建立正式合作伙伴关系。nn双方将于4月中旬签署谅解备忘录,通过体育内容推广首尔全球旅游营销,STO表示。该合作伙伴关系将通过体育赛事和粉丝营销有效推广首尔的吸引力,并加强城市在全球旅游市场的品牌竞争力,该组织解释道。nnSTO表示,首个正式活动将在4月20日LAFC主场对阵San Jose Earthquakes队的“粉丝节”上推广首尔旅游,并向当地足球迷介绍首尔充满活力的生活。nn5月中旬,以孙兴慜和其他LAFC主要球员为主角的首尔旅游宣传视频将在官方“Visit Seoul”YouTube和SNS频道上发布。此举旨在利用体育提升首尔国际旅游形象。

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