WWE has submitted several trademark applications in late February for names related to wrestling and community initiatives. The filings include terms associated with professional wrestling performances and award programs for charitable contributions. These trademarks cover a range of entertainment and informational services.
On February 27, WWE filed trademarks for “Lasskicker,” “Sean Legacy,” “The Vanity Project,” “Eli Knight,” “Jackson Drake,” “Ricky Smokes,” and “Brad Baylor.” These applications pertain to entertainment services, including wrestling exhibitions and performances by professional wrestlers rendered live and through broadcast media such as television, radio, and the internet. The trademarks also encompass providing wrestling news and information via global computer networks, online community portals in sports and entertainment, websites for sports entertainment information, fan club services organizing wrestling events, social entertainment events for fan club members, online newsletters, and blogs in sports entertainment.
The following day, on February 28, WWE filed for the trademark “WWE Hometown Hero.” This filing relates to entertainment services focused on award programs and ceremonies rewarding individuals for community service and charitable contributions. It includes hosting award ceremonies, providing internet information on rewarding such individuals, awards programs for corporations and individuals making significant charitable contributions, and recognition through awards for excellence in community service and charity.
These filings indicate WWE's ongoing efforts to protect intellectual property in its wrestling entertainment domain and expand into community recognition programs. No additional details on potential uses or launches were provided in the announcements.