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Apple products with increased prices displayed alongside AI data center imagery, illustrating rising costs due to chip demand.
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Apple raises prices on MacBooks, iPads and other devices

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Apple increased prices Thursday on numerous products including MacBooks, iPads, HomePods and Apple TVs. The company attributed the hikes to surging costs for memory and storage chips amid high demand from AI data centers. iPhone prices remain unchanged for now.

Paul Meade, the Apple vice president in charge of the Vision Pro headset, will depart next week to establish OpenAI's hardware division.

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Apple is seeking approval from the Trump administration to purchase memory chips from a Chinese company added to a Pentagon blacklist.

Apple has released developer betas for macOS 27 Golden Gate, which add expanded touch functionality to Sidecar. Users can now test macOS navigation via touch on a compatible iPad. This comes ahead of any potential touchscreen MacBook.

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Apple has unveiled an upgraded version of Siri that prioritizes helpfulness over engagement. Executives emphasized the assistant's boundaries during a recent interview. The changes follow the company's WWDC announcements on AI features.

Apple held its Worldwide Developers Conference on Monday and announced a major overhaul to its Siri assistant along with new versions of its operating systems. The company released the first developer betas for iOS 27 and other platforms immediately after the keynote.

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Apple's annual Worldwide Developers Conference opens today with a keynote at 10 a.m. PT. The event marks CEO Tim Cook's final appearance in the role before his planned departure in September.

 

 

 

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