Asha Sharma
Microsoft gaming leadership shifts with Asha Sharma as new CEO
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Microsoft has appointed Asha Sharma as CEO of Microsoft Gaming following the retirement of Phil Spencer and the departure of Sarah Bond. The move comes amid concerns over Xbox's direction and a focus on AI integration. Sources suggest varying interpretations, from a potential turnaround to a gradual wind-down of the division.
New Microsoft Gaming CEO Asha Sharma informed staff in an internal memo that Game Pass has grown too expensive for players and requires changes. She described the service as central to Xbox gaming value but stressed the need for a better value equation in the short term and a more flexible system long term.
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Xbox has sent bundles of Project Helix merchandise, including apparel and a signed card from CEO Asha Sharma, to content creators and influencers. Accessibility advocate Steve Saylor shared his excitement on social media.