Brand Value

Tesla's brand value plummeted by $15.4 billion in 2025, according to Brand Finance research, marking the third consecutive year of decline and leaving it worth less than half its peak. The electric vehicle maker's recommendation score in the U.S. has fallen to 4.0 out of 10 from 8.2 two years ago. Factors include a lack of new models, high prices, and CEO Elon Musk's political activities.