Diamonds
Oval engagement rings have emerged as a modern classic, chosen by celebrities including Lady Gaga, Phoebe Tonkin, Hailey Bieber, and Kourtney Kardashian. The cut features a rounded, elongated shape similar to round diamonds but with added length. Jewelers highlight its flattering effect on the hand and versatility in settings.
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Christie’s auction house reported surging demand for colored gemstones in 2025, while the market for diamonds showed signs of stabilization. This shift highlights changing preferences among high-end buyers in the jewelry sector.