Film Marketing
In a recent podcast, Bollywood actor Shahid Kapoor lamented the industry's lack of good films and criticized manufactured marketing that disrupts authentic audience reactions. He highlighted shrinking attention spans affecting both viewers and creators. Kapoor made these remarks while promoting his upcoming action thriller O Romeo.
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Sony's decision to withhold the first trailer for Spider-Man: Brand New Day, slated for a July 2026 release, mirrors the marketing playbook from Spider-Man: No Way Home in 2021. This approach aims to heighten anticipation for Tom Holland's fourth solo film, which features cameos from Mark Ruffalo as Hulk and Jon Bernthal as Punisher. The strategy avoids clashing with the intensive promotion of Avengers: Doomsday, another major MCU entry later that year.