Golf Partnership
Maxfli has announced a three-year extension of its partnership with three-time PGA Tour winner Ben Griffin, continuing their collaboration that began in 2024. Griffin, currently ranked ninth in the world, will exclusively use Maxfli's Tour X ball and debut the new Tour X-LS model at the upcoming WM Phoenix Open. The deal underscores Maxfli's commitment to performance innovation in golf equipment.
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The PGA Tour and Anheuser-Busch have expanded their long-standing partnership by designating Cutwater as the official canned cocktail of the PGA Tour and PGA Tour Champions. The agreement, running through 2030, will integrate the brand across media, digital platforms, and key events. This move aims to enhance fan engagement with premium ready-to-drink options.