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Ethiopian importers are expressing frustration over a new customs valuation directive that establishes a 15-day window for challenges. This policy has left businesses anxious about its implications. The directive aims to streamline processes but has sparked concerns among traders.

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Lilian Kemunto, known as Kiki The Lioness, has run a business importing and selling bedding from Canada for 12 years. Her company, Kiki’s Mall, is based in Mombasa and serves East African clients. She started with modest capital and now focuses on high-quality products to fill a market gap.

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