NBCUniversal
NBCUniversal has announced that all commercial inventory for its broadcast of the 2026 Winter Olympics in Milan-Cortina has sold out, marking a significant milestone in sports advertising. This achievement follows similar successes with the Super Bowl and NBA All-Star Game, underscoring the company's growing reliance on live events. The sell-out reflects unprecedented demand from advertisers ahead of the Games.
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Taylor Sheridan, creator of Yellowstone, is leaving Paramount after clashes with new leadership, signing a reported $1 billion deal with NBCUniversal. The move stems from disputes over budgets, politics, and project decisions, including drama involving Nicole Kidman. His existing shows will remain with Paramount, which owns the rights.