Price Increase

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Asus ROG Xbox Ally X handheld on Japanese store shelf with crossed-out old price ¥139,800 and new ¥169,800 tag amid empty RAM/SSD shelves.
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Asus ROG Xbox Ally X faces price increase in Japan

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The Asus ROG Xbox Ally X handheld gaming device has seen its price rise significantly in Japan amid ongoing RAM and storage shortages. The increase, from ¥139,800 to ¥169,800, equates to about $196 more in US dollars. This change highlights broader challenges in the gaming hardware market driven by AI demand.

Nintendo has announced price increases for the Switch 2 console across several regions. The changes follow investor concerns over profitability and will take effect at different times depending on the market.

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Sony has announced price increases for its PlayStation consoles in multiple East Asian markets, effective May 1. The hikes follow similar changes a month ago in the US, UK, Europe, and Japan. In South Korea, prices have risen by up to 43 percent from launch levels.

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