Urban culture
Colombian singer Beéle, a 23-year-old from Barranquilla, has been announced as the new global ambassador for the footwear brand Vans. This partnership comes as Vans marks its 60th anniversary with a legacy in urban culture. Beéle, whose real name is Brandon de Jesús López Orozco, has risen to fame with millions of streams on digital platforms and collaborations with artists like Shakira and Nicky Jam.
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Rapper Kanye West, known as Ye, has opened a temporary store for his clothing brand Yeezy in Mexico City. The pop-up store offers exclusive products for a limited time in the Juárez neighborhood. This launch aligns with recent interest from his concerts in the Mexican capital.