Watchmaking

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In a written interview, Hublot's Chief Product Officer Sadry Keiser shared insights into the brand's history and future in developing proprietary watch calibers. The discussion highlights Hublot's commitment to innovation since starting in-house production in 2008. Keiser emphasized the company's philosophy of being 'Unique, First, and Different' in horology.

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Swiss brand Victorinox, known for its Swiss Army Knife, is repositioning its watches in India as precision-engineered instruments. The company aims to leverage its manufacturing expertise to compete in the premium segment with accessible luxury options. This strategic shift targets India's fast-growing consumer market with a tailored 2026 portfolio.

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