New Balance
New Balance launches Ellipse running shoe inspired by 1980s
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New Balance has unveiled the Ellipse, a new performance running shoe that draws on the simplicity of 1980s running culture. The design aims to help runners 'lose track of time' amid modern distractions like wearables. Longtime collaborator Action Bronson features in an 80s-style news report for the launch.
French boutique Le Labo Store in Valence has announced a collaboration with New Balance on the RC56 silhouette. The partnership builds on the low-profile racer’s design, originally created with ALD. Previews show a premium mix of black and brown materials.
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Japanese retailer atmos has previewed a new collaboration with New Balance on the ABZORB 2010 sneaker, inspired by wasabi green. The design features shaggy suede and mesh in earthy tones, with details revealed through teaser images. No release date or price has been announced yet.