New Balance
New Balance launches Ellipse running shoe inspired by 1980s
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New Balance has unveiled the Ellipse, a new performance running shoe that draws on the simplicity of 1980s running culture. The design aims to help runners 'lose track of time' amid modern distractions like wearables. Longtime collaborator Action Bronson features in an 80s-style news report for the launch.
Japanese retailer atmos has previewed a new collaboration with New Balance on the ABZORB 2010 sneaker, inspired by wasabi green. The design features shaggy suede and mesh in earthy tones, with details revealed through teaser images. No release date or price has been announced yet.
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Basketcase Gallery and New Balance have collaborated on a Friends and Family edition of the 204L sneaker, previewed during Paris Fashion Week. The grey-toned design features premium materials like pony hair and nubuck. A limited release is set for March 6, 2026, in Japan and online.