The seventh edition of LVMH Watch Week took place in Milan, where nine LVMH watchmaking houses unveiled 13 innovative timepieces. Brands including Bvlgari, Hublot and Zenith presented creations ranging from ultra-thin dress watches to complex tourbillons. The event highlighted creative advancements while honoring each maison's heritage.
Milan served as the backdrop for LVMH Watch Week 2026, the seventh annual gathering that draws journalists, collectors and industry experts to preview the year's horological innovations. Nine LVMH-owned houses participated: Bvlgari, Daniel Roth, Gérald Genta, Hublot, Louis Vuitton, TAG Heuer, Tiffany & Co, Zenith and L’Epée 1839.
Bvlgari introduced the Maglia Milanese Monete secret watch, its first incorporating Milanese mesh in rose gold. The 13.5mm-wide piece features an ancient coin motif of Emperor Caracalla and the Piccolissimo BVP100 calibre, measuring 2.5mm thick and weighing 1.9 grams.
Gérald Genta expanded its Geneva collection with two 38mm time-only models: the rose gold Marrone with a grained brass dial and brown leather strap, and the white gold Grafite with a silver-shaded dial and grey calfskin strap. Both use the Zenith Elite GG-005P automatic movement with a 50-hour power reserve.
Daniel Roth debuted the Extra Plat Rose Gold Skeleton, a 38.6mm by 35.5mm openworked version at 6.9mm thick, powered by the in-house DR002SR calibre with hand-finished details.
TAG Heuer launched the 42mm Carrera Chronograph Seafarer, featuring a tide indicator with an 80-hour TH20-04 movement, set for March release. It also unveiled the first Carrera Split-Seconds Chronograph in 42mm titanium, with a 65-hour power reserve, available from June 2026.
Louis Vuitton's 37mm Tambour Convergence Guilloche showcases hand-turned guillochage inspired by its family home, using the LFT MA01.01 calibre with a 45-hour reserve.
Tiffany & Co added the 36mm Eternity Baguette in white gold, with self-winding movements and 38-hour reserves; versions include a blue gradient with sapphires and emeralds, or full diamonds.
Zenith's limited-edition Defy Skyline Tourbillon Skeleton in 41mm rose gold uses the El Primero 3630 SK calibre for a 50-hour power reserve.
Hublot celebrated Novak Djokovic with the Big Bang Tourbillon GOAT Edition, a three-watch set in materials from his polo shirts and racquets, powered by the 72-hour MHUB6035 movement. It also introduced four Coal Blue models across Big Bang and Spirit lines.
These releases underscore LVMH's focus on blending tradition with modern techniques in fine watchmaking.
