Ferrari has unveiled images of the interior for its upcoming electric vehicle, the Luce, designed in collaboration with Jony Ive and Marc Newson's firm LoveFrom. The design draws inspiration from classic 1950s to 1970s Ferrari interiors, emphasizing physical controls and premium materials over modern digital interfaces. This marks a significant step for the Italian automaker as it enters the all-electric era with a focus on tactility and heritage.
Ferrari's first fully electric vehicle, named Luce—Italian for 'light' and formerly known as Elettrica—features an interior that blends retro aesthetics with advanced technology. Designed by LoveFrom, the firm founded by former Apple design chief Jony Ive and designer Marc Newson after Ive left Apple in 2019, the cabin evokes the simplicity of Ferrari models from the 1950s, 1960s, and 1970s. It incorporates clear round gauges, brushed aluminum elements, and physical buttons and rocker switches, moving away from the capacitive panels found in recent Ferraris like the 296.
The steering wheel resembles the iconic Nardi design, crafted from CNC-milled recycled aluminum and weighing 400 grams less than standard Ferrari wheels. Horn buttons are integrated into the spokes, with multifunction pods for maintaining hands-on ergonomics. The instrument binnacle uses two overlapping OLED screens: the rear one displays analogue-style dials through cutouts, mimicking traditional gauges from brands like Veglia or Jaeger, while a physical needle serves as a pseudo-tachometer. The 10.12-inch infotainment screen mounts on a ball joint, allowing it to pivot toward the driver or passenger.
Corning's advanced glass—referred to as Fusion5 in some details and Gorilla Glass in others—appears in about 40 components, including the key with its e-ink display and the shifter section. The key's yellow e-ink panel dims upon insertion into the console, symbolically transferring 'life' to the glowing glass shifter. Aluminum accents are anodized in options like gray, dark gray, and rose gold, with tactile features such as satisfying paddle shifters, snicking air vents, and a windshield wiper dial featuring a magnifying lens over a custom 200 ppi Samsung OLED panel.
Under the hood, the Luce packs dual 140 hp (105 kW) front motors and dual 415 hp (310 kW) rear motors, delivering a total of 1,113 hp (830 kW) from a 122 kWh battery. It accelerates from 0 to 62 mph (100 km/h) in 2.5 seconds and reaches a top speed of 192 mph (310 km/h). Chassis dynamics rely on fast-reacting coilover spool dampers, and synthetic sounds are amplified from drivetrain pickups, akin to an electric guitar.
Ive described the five-year project as both 'enormously exciting' and 'completely terrifying,' emphasizing the need for physical connections in modern cars, which he said are 'missing some things that we love about our old Ferraris.' Newson highlighted their shared passion for vehicles, calling it a 'hobby.' Ive praised Ferrari CEO Benedetto Vigna as an 'amazing engineer' dedicated to broader learnings. Despite challenges from the highly regulated automotive industry, Ive noted the collaboration has been 'really lovely.' The full exterior reveal is slated for May 2026 in Maranello, Italy.
