Deadline
Blackpink's 'Deadline' mini-album releases amid sales records and controversies
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Blackpink returned with their third mini-album 'Deadline' on February 27, 2026, achieving 1.46 million first-day sales and setting a new Hanteo record for K-pop girl groups. The release features the title track 'GO,' which topped iTunes in 32 countries but sparked backlash over AI-generated visual effects and a collaboration credit involving producer Dr. Luke. Promotional events included a billboard screening in Seoul's Myeongdong and a listening session at the National Museum of Korea.
On March 2, 2026, BLACKPINK's Rosé posted a TikTok video performing fan-made choreography for 'GO' from the group's mini-album 'Deadline,' thanking creator Kim Hee-won. The clip fueled fan discussions: praise for her engagement versus criticism over the track's lack of official dance routine.
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Blackpink's third mini-album 'Deadline', released February 27, 2026, marked the K-pop group's first full project in over three years and set new benchmarks with 1,461,785 first-day sales on Hanteo Chart—the highest for any girl group. The EP topped worldwide charts, drew massive streams, and propelled the group to 100 million YouTube subscribers.